The Greater Rome Chamber of Commerce approached V3 with the need to rebrand.

Rome Floyd Chamber

Naming, Identity, Collateral Design
Looking towards the future, the chamber sought to rebrand as a representative for both the city of Rome and Floyd County and revive its identity and messaging. In collaboration with key stakeholders and a designated committee to oversee the rebrand, V3 strategically developed the new name and tagline for the Chamber: Rome Floyd Chamber, Opportunity Awaits. This was carried through the design of a new identity and collateral items.

After finalizing the new name and tagline, we started the process of designing the new chamber logo and identity which includes a phase of sketching and analyzing concepts, using our brief and local sources of inspiration.

downtown rome georgia outdoor photography

Concepts were distilled down and refined, presented and finalized in collaboration with key stakeholders.

rome floyd chamber logos

Eloquently worded by the 2017 Chairman of the Board, John Quinlivan, the final logomark symbolizes:

“The confluence of the three rivers and seven hills. As you look through the arched doorway, you see a diamond, a shining symbol of a ‘city on a hill’, where opportunity awaits. There are threads coming together. Threads representing our fabric, the unique individuals representing a common goal, the same vision, to cultivate our community and to make it fertile for additional growth, producing jobs and harvesting opportunity for all of Rome and Floyd County citizens. One also sees bridges. We continue to build bridges, develop transformational leadership and connect people to promote business with a unified economic development approach. Brides connect us to our vibrant downtown, a gathering place where conversations spark smiles, laughter and innovative ideas and solutions. These bridges take us over the river to our sporting venues where we play tennis, walk the greenways, kayak the riverways and hit it out of the park at the Rome Braves Game.”

rome floyd chamber brand identity design

The identity is also composed of a logo for Rome Floyd Chamber’s annual event: Confluence, a conference of inspiration, innovation and motivation for business leaders, technologists, educators, entrepreneurs and students hosted in Rome, Georgia. The Confluence logo was designed to fit within the Rome Floyd Chamber identity as a part of the ecosystem of the brand.

rome confluence conference logo design
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