Hardy Realty sought to update their corporate identity by making it contemporary-yet-classic without sacrificing established brand awareness.

Hardy Realty

Identity, Collateral Design, Editorial Design, Photography
Founded in 1925, Hardy Realty is the oldest and largest locally-owned real estate firm in Northwest Georgia. Today they are a technology- and marketing-driven company, a leader in residential and commercial real estate as well as property management, however their previous identity did not align with this positioning. We were engaged to achieve a brand identity redesign that would reflect Hardy’s standing in today’s market along with their well-regarded heritage.
BEFORE
AFTER

Utilizing a classic typeface, ample negative space and continuing with Hardy's long-established dark, rich green and bright, crisp white color palette, the updated identity and supporting collateral are timeless and convey a nod to the past while looking to the future.

hardy realty business card design
hardy real estate brochure design
hardy real estate flyer design
hardy realty downtown rome photography
hardy realty directional design
“V3 was absolutely terrific to work with on the Hardy Realty rebrand. Our logo and collateral materials were in need of updating and we couldn’t have found a better, more collaborative, creative and professional team to help us than V3. They understood our wants and needs from the get-go and created a brand identity for Hardy that’s classic, clean, timeless and immediately recognizable…and they were lots of fun to work with. We couldn’t be happier!”
M.J. Chisholm
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